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Bulgaria and the unique tourist product

This summer again, Bulgaria is a favored tourist destination in Europe. Its unique selling proposition, experts say, is the combination of preserved nature, millennia-old history and an inexhaustible potential for rural, cultural and ecological tourism. Starting from early summer tourists flock to the fine Bulgarian resorts along the Black Sea coast. The inland, however offers tempting virgin spots, perfect for recreation. There are small towns with preserved 19th c. architecture, breathtaking mountainous landscapes dotted with ruins surviving from antiquity and with medieval fortresses, as well as with Roman roads surrounding them.   “I had the chance to travel across Bulgaria and I fell in love with your mountains and nature sights, with the small towns displaying unique architecture and with the amicable locals too”, Jacky Cruchon, head of the urban planning of the French town of Bayonne, told Radio Bulgaria. Bulgaria is a country with a very well preserved heritage. Not only with the monuments of culture, the picturesque churches and monasteries, but also the handful of ancient villages and towns which are so irresistible. Definitely we can offer a more specific tourist product with a great potential for unconventional tourism. In Bulgaria there are intriguing stopovers virtually everywhere. Accommodation becomes more variable, providing higher quality of service. Apart from conventional hotels, an increasing number of guest houses have been adapted to match tourism standards. This way, customers are treated with genuine, warm hospitality.

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